Globalisation, sustainability and the media

Globalisation - Covering a wide range of distinct political, economic and cultural trends, the term globalisation has quickly become one of the most fashionable buzzwords of contemporary political and academic debate.

- Refers to freeing up the market so it can expand globally.

- Local and national boundaries are being collapsed.

- Fast food restaurant - no career progression, low salaries, massive profit.

- Global scale village due to technology.

Sovereignty
        - Challenges to the idea of the nations state

Accountability
        - Transnational forces and organisations: who controls them?

Chomskey and Herman

'Manufacturing Consen'

Consumerism, persuasion, society, brand and culture

- The hidden persuaders
- Century of self
- No logo - Naomi Klein

Sigmund Freud

- Psychoanalysis
- Hidden primitive sexual forces and animals instincts which need controlling.
- The interpretation of dreams.
- Civilisation represses human instincts and desires.
- Mass destruction vindication of his suppression of core human instincts.