Consumerism, persuasion, society, brand and culture
- The hidden persuaders
- Century of self
- No logo - Naomi Klein
Sigmund Freud
- Psychoanalysis
- Hidden primitive sexual forces and animals instincts which need controlling.
- The interpretation of dreams.
- Civilisation represses human instincts and desires.
- Mass destruction vindication of his suppression of core human instincts.
- Standard production models built as they move through the factory.
- Large investment, increases productivity.
