LEEDS COLLEGE OF ART PROSPECTUS
Front cover
Pg 30
Pg 68 & 69
After looking through the new university prospectus I have have found five criticisms that I believe are inappropriate and unprofessional. Firstly the main cover looks dated and washed out, this will not benefit the university as it does not entice or excite the target audience. The use of the washed out background image and layout of the typeface are irrelevant and do not communicate the professionalism the university has to offer.
Inside another main fault is the use of imagery throughout the book. There is no layout or form with the stock photographs on the pages making it look extremely untidy. This makes the flow of the book a lot harder to follow as the photographs are floating in random places on the page. It is also supported by the use of cream and white colour scheme that runs through the entire book. These two colours clash and do not work together again making the pages look dull and uninteresting.
The body text that is used is also hard to understand as there is too much information squashed into a page. This would make it difficult for the target audience to read and be influenced into joining the university. Again the grey dull coloured typeface is uninviting and boring contributing towards the choice of colour scheme throughout the book.
The random use of lines throughout the book have also being placed very unprofessionally and untidy, making no flow to the pages with inaccurate layout. Some pages they appear to be bleeding off the page whilst other pages they are randomly floating. This also effects the body text grid as again the there has been no thought into the grid layout positioning the body text in the columns and not aligning them.
Pg 68 & 69
After looking through the new university prospectus I have have found five criticisms that I believe are inappropriate and unprofessional. Firstly the main cover looks dated and washed out, this will not benefit the university as it does not entice or excite the target audience. The use of the washed out background image and layout of the typeface are irrelevant and do not communicate the professionalism the university has to offer.
Inside another main fault is the use of imagery throughout the book. There is no layout or form with the stock photographs on the pages making it look extremely untidy. This makes the flow of the book a lot harder to follow as the photographs are floating in random places on the page. It is also supported by the use of cream and white colour scheme that runs through the entire book. These two colours clash and do not work together again making the pages look dull and uninteresting.
The body text that is used is also hard to understand as there is too much information squashed into a page. This would make it difficult for the target audience to read and be influenced into joining the university. Again the grey dull coloured typeface is uninviting and boring contributing towards the choice of colour scheme throughout the book.
The random use of lines throughout the book have also being placed very unprofessionally and untidy, making no flow to the pages with inaccurate layout. Some pages they appear to be bleeding off the page whilst other pages they are randomly floating. This also effects the body text grid as again the there has been no thought into the grid layout positioning the body text in the columns and not aligning them.
