- Development -

This is the colour scheme we were experimenting with to see what colours worked best. We wanted a professional neutral effect on our design to create a calm atmosphere as we are reassuring our target audience.

These are our first initial mock ups on what format we were designing on. We decided to go for the business card type format as we thought it would be most appropriate and useful for out target audience whilst almost making it look interesting.

These two are mock up ideas of what we wanted the design to visually look like. The neutral colours create a calm atmosphere and the san serif typeface create a minimalistic softer approach which is suitable for the topic and content of the design.

These images represent our final outcome. We decided to put a business card sized sleeve around the information poster and laser cut the type on the sleeve to make it interesting and stand out. We found that the overall outcome was successful and in the crit we got a lot of positive feedback to support our idea and what we were trying to communicate.