- Semiotics - 

In our seminar we were introduced to the Semiotic Theory. How in different cultures around the world in fashion, TV and art & design they signify a structure and to understand structure you can therefore  understand the meaning. Shapes, colours and gestures mean completely different signs and meaning in different countries.

We were given examples in the presentation of a man in a suit and a punk. The man in the suit signifies him dressed smartly whilst the mental concept of him signified his job is some sort of professionalism/businessman. In contrast the punk appeared to be dressed in a biker jack with messy hair which signified the punk subculture as a representation of individual freedom.