Aims:

For the practical side of my dissertation my aim is created a gender neutral cosmetic brand. The brand would be aimed at males and females between 13-50 year old, this is quite a broad range of ages however this brand would hopefully substitute current cosmetics that are available and educate people that our body's work the same regardless of gender.

Brand aims:

- Brand that will be a substitute for other cosmetics
- Reduce costs and clutter for families
- Environmentally friendly - packaging will be recyclable
- No harm to animals - natural ingredients
- Different fragrances and scents available for each type of cosmetic

Packaging ideas

Idea 1:

- Biological influence to design
- Looking at patterns of hair and skin under microscope
- Reflects that regardless of gender we are made up of the same matter
- Different scents available for each type of cosmetic

Idea 2:

- Clean and minimal aesthetic with subtle elements to represent the fragrance in bottle
- Scents will be different fruits and fragrances but still natural ingredients
- Reflects how the bottle uses nothing but natural non fussy ingredients, what you see is what you get without it being suggestive or influential to a certain gender.

Idea 3: Crazy idea??

- Minimal design with a singular square representing the start of the brand.
- More squares are eventually added when more parts of the world use the product over other cosmetics.
- Eventually the design will fill up with squares making the audience feel they are part of a unified commitment to the cosmetic which helps the environment, reduces costs/clutter, non suggestive to gender and is non harmful to animals.

Idea 4:

- Minimal design with colours to represent different uses e.g blue for shampoo, dark blue for conditioner, orange for body wash.
- Different scents available