- Semiotic Analysis of a type -




Helvetica was typeface created back in 1957 by two Swiss designers named Max Meidinger and Eduard Hoffman. It is one of the most widely used san serif typefaces that exist today. The initial aim of the typeface was to be neutral and easy on the eye so that it could be used globally on a wide variety of signage. The fluent san serif type consists of the same weight throughout making it strong and legible.
            As Beatrice Warde once said “Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.” This fits perfectly with Helvetica, as it is a worldwide type to the point the majority of our society will of seen the type yet not know its name or purpose. Although it was created in 1957 it still has very much use in todays society such as the New York subway signs, Panasonic, Evian water and even the American Airline logo. The American Airline logo is the only airline in the past 40 years that have not changed their identity, which shows the power and history of Helvetica itself as there is not need to improve.
          Herbert Bayer also once quoted “it is a fallacy to believe that styles can be created as easily and often as fashions change.” This also relates to Helvetica as it has many subtle styles that have been created to suit different purposes such Helvetica Neue; consisting of a large font family made up of regular, condensed, extended widths and outline.


Leave a Reply

Powered by Blogger.

Sample Text

Popular Posts

About

Download

Recent Posts