- Research - 

These frames and backing paper are by John Lewis. They contain mainly only type keeping it minimal and to the point, the text contains various quotes to influence the audience in buying the frame. This is a good style because its quite unique and eye catching as it is so minimal, also leaving the frame open to the imagination of the audience as they will not be influenced into what exactly they are putting into the frames themselves.

These three frames are good examples of a more artistic approach to backing paper. They look more hand rendered and interesting as they do not look like the generic backing paper you get on most frames. This is good because it could influence the consumer into buying the frame not just the put their own images in but keep it for the art that is already inside them.