OUGD401 Context of Practice - Study Task 5

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- Semiotic Analysis of a type -




Helvetica was typeface created back in 1957 by two Swiss designers named Max Meidinger and Eduard Hoffman. It is one of the most widely used san serif typefaces that exist today. The initial aim of the typeface was to be neutral and easy on the eye so that it could be used globally on a wide variety of signage. The fluent san serif type consists of the same weight throughout making it strong and legible.
            As Beatrice Warde once said “Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.” This fits perfectly with Helvetica, as it is a worldwide type to the point the majority of our society will of seen the type yet not know its name or purpose. Although it was created in 1957 it still has very much use in todays society such as the New York subway signs, Panasonic, Evian water and even the American Airline logo. The American Airline logo is the only airline in the past 40 years that have not changed their identity, which shows the power and history of Helvetica itself as there is not need to improve.
          Herbert Bayer also once quoted “it is a fallacy to believe that styles can be created as easily and often as fashions change.” This also relates to Helvetica as it has many subtle styles that have been created to suit different purposes such Helvetica Neue; consisting of a large font family made up of regular, condensed, extended widths and outline.

OUGD401 Context of Practice - Study Task 4

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 Semiotic Analysis

The Stone Roses album was released back in 1989 by Silvertone Records. The guitarist John Squire created the album cover titled ‘Bye Bye Badman’ that was heavily influenced by the artist Jackson Pollock who was most famous for his drip styled paintings. It also features the colours from the French flag and three lemons scattered across the cover.
             Both the iconic French flag and lemons signify a political movement and dominance within a society from the Paris riots back in 1968. It was a period of civil unrest within France where students protested and gathered the largest strike ever attempted that almost caused the collapse of their own president Charles De Gaulle’s. The government responded with aggression in the streets using tear gas on the protesters; ‘Choke me smoke the air, in this citrus sucking sunshine’ is a lyrical reference from the song Bye Bye Badman featured on the album as the students used to carry around lemons to suck as they were an antidote for the effects of the tear gas.
             The Jackson Pollock inspired artwork also symbolizes the chaos and extremism from the riots and how the protesters made an impact on the French society. The green and black colours create a visually rebellious atmosphere as Ian Brown and John Squire were influenced by one of the documentaries entitled ‘Revolution Revisited’ which inspired them to write the lyrics for Bye Bye Badman; ‘I'm throwing stones at you man, I want you black and blue and, I'm gonna make you bleed, gonna bring you down to your knees’. The signifiers I believe reflected The Stones Rose’s rebellious attitude within their own country with the rise of Margaret Thatcher; as Britain was recovering from a recession from the early 1980’s it maintained to have high unemployment rate making most working classes standard of living extremely low. The stones album gave the youth of their generation a sense of freewill and enjoyment in the hard economic state.
           The typeface used is a classic san serif bold font. The burned orange colour makes an impact and adds vibrancy to the cover that could be a connotation for hope and excitement within the album. The type as a whole could also reflect the impact The Stones Rose’s intentions were to have on the public, appealing to a wide selection of music lovers in society from rockers to ravers; merging psychedelic and dance grooves.








             

OUGD401 Context of Practice

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- Semiotic Analysis Session -

We were assigned into groups of  5/6 and were given an outline of the semiotic theory to analyse and give feedback to the rest of the class on what we read.

My Groups Analysis - 
  • The word myth derives from the greek mythos: 'Word', 'Speech', 'Tale of the Gods'.
  • Beginning stages of human culture myths functioned as genuine narrative theories of the world.
  • Culture code and media signifies boys colours - blue, girl colours - pink.
Group 1 pg 34 - 
  • Superman iconic hero, turns up in bad situation to save the day.
  • Heroic godlike figure brought up to date from ancient civilizations.
  • Culture code - Media uses santa as the heroic people pleaser.
Group 2 - 
  • Symbolise order of society
  • Icon - Map of France
  • Index - Sign to Paris - Direction etc.
  • Symbol - Flag of France
Group 3 - 
  • Instruction
  • Type represents code - Language is ultimate code

OUGD403 Brief 4 - Interim Crit

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- Interim Crit Feedback - 

The crit I had went quite successful. My peers understood my research and were interested in the fact that the article itself could of completely been fabricated. I will now take my research further by looking into more depth on her the media and newspapers can fabricate and exaggerate stories to make money and almost brainwash the public. 

Aim: 

  • Communicate how the media fabricates and exaggerates stories to earn more money and brainwash public.



Target Audience:
  • Builders/Labourers
  • Young/Middle aged Male & Female
  • Elderly
  • Working Class

Facts on False Widows
  • No deaths ever documented in the UK
  • Been here since 1870
  • Non aggressive
  • Bites are as harmless as a wasp/bee sting, however some people react different to others.

OUGD403 Studio Brief 4 - False Widow Research

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- False Widow - 


Through doing further in depth research I have found a few very interesting facts about the False Widow spiders. Firstly to which I was very surprised about, I found that these so called aggressive deadly False Widows are actually harmless; they have been in the UK since 1870 yet there has been no reports of any deaths. They are however are Britain's most venomous spider however their bite can do as little harm as a wasp/bee sting.


The Independent also made similar remarks to the False Widow claims: 

"The spiders are non-aggressive and bite only in self-defence, such as when someone accidentally sits on them"

"The Natural History Museum's Insect Information Service usually hears of about 10 cases of spider bites each year, although this year there would appear to be more. They are still considerably less common than wasp or bee stings."


BBC News also made similar remarks:

"The Natural History Museum's Insect Information Service usually hears of about 10 cases of spider bites each year, although this year there would appear to be more. They are still considerably less common than wasp or bee stings."



OUGD403 Brief 4 - Message Delivery - Research

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- Research -

For this brief we were assigned a task to purchase a newspaper from Tuesday 22nd of October. I purchased the Daily Star as the front page story looked very intriguing. The article is mainly about a grandad called John Catlin who was bitten by the glorified false widow spider that has been spreading across the UK in the past few months.







After reading the article I found it very shocking and interesting. However I did notice that this man was bitten over a year ago yet it is only now his story has been published in newspapers, the images that are also used to represent the spiders differ from the front page and page 5 which is confusing, this makes me question if the newspaper is using a legitimate story. It also claimed that John was diagnosed with cellulitis: a severe skin infection, yet there is not actual evidence that it was caused by a false widow. After doing further research into Cellulitis I found that when it gets infected and goes septic thats exactly what happens to your leg which is shown in the picture. Again no actual evidence that the false widow was the cause to this.




OUGD403 Brief 3 - Alphabet Soup - Researching Typefaces

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- Research -

I was suggested Fontsmith to have a look at different typefaces which may be suitable to my current brief. From what I have gathered from Jake he likes structure, bold action movies and loud rock bands. After visiting this website I picked a few typefaces which were my favourite and most appropriate to the typeface I wanted to create myself.



I am a real fan of this typeface 'White Space'. Its very minimal, clean and well structured. It has harsh yet soft corners to the letterforms and the bowls on the h, t, and e are well curved and work really well. I also like the colour scheme as the deep red contrasts with the black background making a much more bolder impact.


This is a similar typeface to 'White Space' however it is more stretched out with a looser kerning. This also works really well as it is easily understandable and minimal.


This is another example from the Fontsmith website, another typeface that I'm really fond of. It still has structure and minimalistic elements to it however I like how much more relaxed it is with the slight curve on the E and Y. This would be more appropriate to manipulate for my typeface for Jake as he seems more of a relaxed easy going person which this typeface communicates well.


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