- Research -
This website let me see how charities and campaigns have went successfully viral in 2012, it enabled me to get a better understanding at what captures and interests the public:
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This video was ran by a Charity campaign called The Gift of Water. The video I think is straight to the point and captures your attention straight away, the African people are complaining flippantly about the many things us mundane people moan about in west europe. It shows their surroundings which is mainly ruin and neglected areas which is to emphasise to the audience that they have real problems and not the luxuries we have in todays society such as clean water.
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This campaign I thought was extremely intense and frightening. It grips your attention instantly and influences you to research into the charity more. The fact the children are silent and showing no expression is quite scary because it makes you think how much of this is going on in todays society and how unaware we are of it. The use of the shock video is a good example and element to feature in our own work if we were to take the shock ad approach.
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This Kony Campaign boomed in 2012 reaching almost every country across the globe. It illustrated the evils of a Ugandan warlord named Joseph Kony who supposedly used children to shoot enemies. This went viral worldwide and was extremely popular amongst communities, some people even carried out what he wanted them to do which was buy the poster packs and spread them across their cities covering streets.
