Making Connections:
Summarise the session discussing what you have learned about 'deconstruction' and 'pastiche' The emphasis of this task is making connections between theory and practice therefore your written summary should emphasise how theories can relate to graphic design practice.
Establishing a research question:
Consider the following questions in regard to your CoP2 project and establish a working title/question/theme for your project. E-mail me if you have any issues with this.
WHAT IS THE GENERAL THEME? (EDITORIAL, PRINTMAKING, TYPOGRAPHY, ETC.)
WHAT ARE THE CURRENT/ CONTEXTUAL/HISTORICAL ISSUES OF THE GENERAL THEME •MIND MAPS• LISTS
!HAT DO I WANT TO KNOW OR BE ABLE TO DO IN REGARD TO THIS THEME? FORM THIS INTO A QUESTION THAT IMPLIES A CONCLUSION... “WHAT” “HOW” “TO WHAT EXTENT”
HOW DOES THIS RELATE TO MY [INCREASINGLY SPECIALIST] PRACTICE?!
Theme:
The theme for my essay I have chosen to focus around branding. I feel branding has such an impact on our modern society and can be one of the most influencing elements to fuel consumerism at its finest. In fashion many people value expensive brands very highly, it can often mislead people into feeling superior and above those who do not buy expensive branding too. One of the leading causes for this is clever market strategies and well designed branding which offers quality and trust to the public and leaves them in want for things they do not need. When it comes to supermarkets and commodities that we need to live, branding is still very dominant and have an impact on where we shop and what we buy.
I would need to investigate and research further into supermarket branding, why there is such a war going on currently in the UK between its most popular and unpopular supermarkets. How branding can have such an impact on society and the mistrust people feel when the product is not up to standard like the branding itself. I will be reading articles and books to get a good understanding of where branding came from, why its so important and how we can make our world a little bit better with designers who have good ethic's and morals when it comes to branding. I want to find out whats behind corporate branding, why corporations depend on good branding to benefit themselves and the effect this has on our society.
My first idea for a research question:
How far branding can push consumerism and the social, ethical and economical effects it has on our society.
However when I had a tutorial with my tutor he explained it is too much of a big question and not specific enough. He advised that I focus my research and essay question on fewer topics to ensure I make a thorough analysis and argument on. I decided to knuckle down on my question and try to focus more on what I wanted research on instead of choosing too many topics and talking briefly about them all.
New research question:
Brand identity; the impact of ethical values within food corporations
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